Skoda: Alternative Rich List

While the famous Sunday Times Rich List celebrates the wealthiest people in the world, we wanted to champion those who lead rich lives governed by more than just money. We created the Alternative Rich List – an online and print publication that sits in the centre of the Rich List. Sponsored by Skoda for two years, the campaign generated over £6million in PR and positive brand sentiment.

Art Direction: Sachini Imbuldeniya. Design: Dan Neather. CGI: Jake Denham.